Our Journal

Wildish Swimming: how a bag helped us dip every day for a year. - Wildish

Wildish Swimming: how a bag helped us dip every...

Around a year and a half ago, we noticed that wild swimming was becoming increasingly popular. The physical and mental health benefits of plunging into often-freezing open bodies of water...

Wildish Swimming: how a bag helped us dip every...

Around a year and a half ago, we noticed that wild swimming was becoming increasingly popular. The physical and mental health benefits of plunging into often-freezing open bodies of water...

Where does our dry waxed cotton canvas come from? - Wildish

Where does our dry waxed cotton canvas come from?

How is our waxed cotton canvas made? We’re not just another British bag brand. We want to do things differently. That means being authentic and transparent when it comes to...

Where does our dry waxed cotton canvas come from?

How is our waxed cotton canvas made? We’re not just another British bag brand. We want to do things differently. That means being authentic and transparent when it comes to...

Is recycled polyester clothing really better for the environment? - Wildish

Is recycled polyester clothing really better fo...

Recycled polyester isn’t the answer to fast fashion’s carbon problem. Wildish is challenging the fast fashion business model. In 2021, we wrote an article about how recycled polyester isn’t the solution...

Is recycled polyester clothing really better fo...

Recycled polyester isn’t the answer to fast fashion’s carbon problem. Wildish is challenging the fast fashion business model. In 2021, we wrote an article about how recycled polyester isn’t the solution...

Circular production - can our waxed canvas bags contribute to a circular economy? - Wildish

Circular production - can our waxed canvas bags...

We believe that making things locally, and making things that last, is the key to being a truly sustainable business. We try to reflect this in our branding as well...

Circular production - can our waxed canvas bags...

We believe that making things locally, and making things that last, is the key to being a truly sustainable business. We try to reflect this in our branding as well...

Promise Friday 2024. - Wildish

Promise Friday 2024.

Who Wants to Be Normal?Someone recently told me, “You’re not very normal.”I smiled and replied, “Thank you.”They looked confused.Because normal is tempting—but it’s not who we are. It’s not how...

Promise Friday 2024.

Who Wants to Be Normal?Someone recently told me, “You’re not very normal.”I smiled and replied, “Thank you.”They looked confused.Because normal is tempting—but it’s not who we are. It’s not how...

Promise Friday 2022 - Wildish

Promise Friday 2022

We don't do Black Friday. Instead, we use this day to set goals for the next 12 months and we make them in public. They are a promise from us...

Promise Friday 2022

We don't do Black Friday. Instead, we use this day to set goals for the next 12 months and we make them in public. They are a promise from us...